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Social listening is a process that enables companies to observe customer conversations on social media in order to get valuable fe
Drug research and development (R&D) is a core pharma business area that's time-consuming, costly, and has a low success rate.
In 1960, Standard & Poors (S&P) 500 companies had an average lifespan of 60 years. Today, that lifespan is about 18 years
Pharmaceutical companies that can’t uncover the needs, preferences, and habits of their target consumers are at a huge disadvantag
Social media has forever changed the way consumers talk about products, services, and brands. Now, all a customer needs to do to s
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